Buzz

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http://www.appnostic.com/solutions/projectinteractive/google/

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Appnostic Introduces SEO Solutions to Help Hotels Reap the Benefits of Google™ ‘Search Plus Your World’ ™

Appnostic Introduces SEO Solutions to Help Hotels Reap the Benefits of Google™ ‘Search Plus Your World’

Social media marketer’s free diagnostic reports reflect Google’s new ‘SPYW’ standards

NEW YORK, NY, February 15, 2012 – Google+ now has over 90 million users. In the wake of recent Google algorithm shifts that place “social search” results more prominently in page rankings, Appnostic, LLC is now offering a free diagnostic report to help hotels thrive in this new realm of SEO. The global social media marketing and travel technology provider is now at the forefront of helping hotels optimize their social media to maintain their rankings and get better optimized search positions.

Social networking began its merge with Google’s search engine through the launch of Social Search in 2009, and Google Plus Buttons last June. Clicking the new “+1” icon that appears next to search results allows users to flag content worthy of being shared.

The new Google Search, Plus Your World (SPYW) features three new categories of search results —Personal Results, Profiles in Search, and People and Pages—that are largely based on the shares from individual social networks. Appnostic’s seasoned team of social media optimizers and developers are deploying strategies for hotels to take advantage of these changes.

“We are one of the first companies in the world to understand how Google+ is a game-changer,” says Appnostic founder and CEO Brian Dass. “We are committed to helping hotels with this issue so they can fully realize their SEO objectives.” To back-up this commitment, Appnostic is offering free SEO and Social Media diagnostic reports.

A crucial element of any effective SEO strategy is having your website content conform to best practices. Appnostic’s reports will enable hotels to see how they measure up in terms of criteria ranging from Keyword Saturation, to the new social media metrics increasingly referenced by major search engines. Based on how a hotel’s current online presence ranks on a 100-point scale, Appnostic can tailor a solution package that now covers everything from Link Building to Google+ Community Management. Search engine ranking is key for reservation, retention and reputation in the hotel industry.

“Search is still limited to a universe of web pages created publicly, mostly by people you’ve never met. Today, we’re changing that by bringing your world, rich with people and information, into search,” as described on the official Google blog.

“Appnostic fully embraces the role Google+ will play in successful content marketing strategy,” explains Dass. “We’re excited to help hotels develop a more engaging online social reputation that fully reap the benefits of this evolution.”

About Appnostic LLC

With headquarters in Manhattan and offices in Prague and London, Appnostic is a global social media developer and marketing company. The company’s SocialPromoter™ is an integrated Facebook management and Tab creation suite. TweetAgent™ serves as Appnostic’s content creation team dedicated to managing clients’ Twitter and Facebook presence. Appnostic’s ProjectInteractive™ provides a full range of professional services, including SEO/SEM, Facebook/Google/LinkedIn Ads, Facebook Fan Page design and management, mobile web and application development, email marketing, custom application development, and more, all designed to extend our partners’ marketing and social media development offerings. For more information, visit the Appnostic web site at

For additional information, please contact:

Jeff Thomas, EVP Business Development

Email: jeff@appnostic.com

+1 (239) 405-2013

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Appnostic Announces Launch of StoryBoard™

Appnostic™ Brings Hotel Web Content to Social Media With Launch of StoryBoard™

Advanced Facebook fan page design enhances social media marketing efforts for hotels

New York, NY, Feb. 6, 2012—Appnostic LLC, worldwide travel technology and social media marketing provider, today announced the launch of StoryBoard™, an advanced Facebook fan page design for hotels. The new design enables hotels to operate micro versions of their official websites’ navigation on just one tab of their Facebook fan page.

With Appnostic’s StoryBoard™, hotels can have a Facebook fan page tab that displays various facets of the hotel, from accommodations to maps and dining. The interactive look and feel achieved with StoryBoard™ pages are often more seamless than a traditional website. One StoryBoard page can hold multiple tabs if needed, each tab featuring up to 8 different landing pages.

Hosting 845 million unique monthly users, over 50% of which visit the social network daily, Facebook boasts a diverse and incessantly engaged customer base.

“When you compare Facebook traffic to the average website traffic of any hotel, it’s undeniable that a strong Facebook presence enables hotels to market to a wider audience,” explains Appnostic founder and CEO Brian Dass. “With StoryBoard™, hotels can now have fan pages that display a unique brand story with a user interface that’s more consistent with the brand image they’ve crafted, versus one imposed by Facebook.”

StoryBoard™ allows hotels to consolidate and aggregate their multimedia content within a thriving social ecosystem. Active conversations are constantly taking place on Facebook, a social network that nurtures over 100 billion friendships. This is one reason hotels are finding success with Appnostic in building seamless “F-commerce” environments.

“Now, our guests don’t have to leave the conversation or click thru multiple web pages that aren’t a part of their daily social connections in navigating our content,” reports Lisa Gneo, Director of Sales and Marketing for the Z NYC Hotel, an Appnostic client and StoryBoard™ user. “This simplifies the decision making process, and ultimately makes booking easier on Facebook.”

StoryBoard™ is the latest addition to Appnostic’s suite of social media marketing strategies for hotels. The company’s SocialBooker™ is the first hotel social distribution platform optimized for monetizing Facebook’s Social Graph, and delivering improved customer service. TweetAgent™ serves as Appnostic’s content creation team dedicated to managing clients’ Twitter and Facebook presence. With StoryBoard™, Appnostic further solidifies an umbrella of content management solutions for hotels looking to get the most from Facebook as a sales channel.

About Appnostic LLC

For additional information, please contact:

Jeff Thomas, EVP Business Development

Email: jeff@appnostic.com

+1 (239) 405-2013

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Appnostic Announces Social Distribution Partnership with Genares

Appnostic Announces Social Distribution Partnership with Genares

Worldwide hotel reservation system to introduce advanced social media marketing tools for member hotels

NEW YORK, NY, Dec. 5, 2011 — Appnostic LLC, a global social media marketing and travel technology provider, is proud to announce a new partnership with Genares Worldwide Reservations, a leader in hotel reservations technology and the fastest growing reservation provider. The partnership provides a full, seamless integration between the Genares Central Reservation System (CRS) and Appnostic’s SocialBooker™ booking App for hotel Facebook Fan Pages.

For Appnostic, the new partnership strengthens their commitment to deliver completely integrated social booking solutions to hotel operators. Collaborating with Genares grants Appnostic access to thousands of hotels in the Genares network.

“Genares is a leading distribution provider to independent hotels and groups around the world,” says Appnostic CEO Brian Dass. “This partnership allows us to empower Genares hotels with access to our industry leading SocialBooker™ solution.”

Appnostic’s SocialBooker™, the first hotel social distribution platform specifically optimized for Facebook’s Social Graph, enables hotels to apply Facebook’s viral network to maximize sales, build customer loyalty, and deliver improved customer service.

“This new partnership with Appnostic will further enhance the scope of services that Genares offers, giving hotels the ability to extend its distribution to social media sites including Facebook,” says Ursula Rhode, COO of Genares. “Our hospitality suppliers face fiercely competitive markets and can benefit considerably from this new opportunity for improved social exposure.”

Increasingly, travelers are gravitating towards more personalized, socially connected “F-commerce” experiences. Appnostic is quickly establishing itself as a leader in this field by enabling the hotel industry to monetize their fan bases, opening up new sales channels, and embracing the social commerce revolution that’s changing the face of consumer travel.

“Hotels are increasingly aware of their potential to supplement revenue and occupancy through social media,” says Appnostic EVP Jeff Thomas. “The integration of SocialBooker™ with Genares creates a ‘best of breed’ social media distribution platform for participating Genares hotels to take advantage of this emerging channel.

For additional information, please contact:

Jeff Thomas, EVP Business Development

Email: jeff@appnostic.com

+1 (239) 405-2013

About Genares

Genares Worldwide Reservation Services Ltd. was launched in 2004 by former Lexington Services Corp. founders & executives. The lodging industry’s only privately-held reservations technology provider created by hoteliers for hoteliers, Genares’ services include: seamless GDS and Internet connectivity, a private-label Internet booking engine, social media marketing, direct booking through Facebook, a web-based CRS with two-way XML property management system interfaces, and private-label voice reservations/call center services. Genares is headquartered in the suburb of Irving, Texas, with offices throughout Europe, Dubai and Asia. The company is owned by Ricky A. Wilkins, Michael G. Wilkins and Eugene Harris. For more information, visit www.genares.com.

About Appnostic LLC

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SocialBooker Press Release

Appnostic Announces SocialBooker ™ Facebook™ Booking App;

Roger Smith Hotel in Manhattan First Hotel to Launch

Oct. 31, 2011, New York, NY — Appnostic, a leading social media and travel technology provider, is introducing the first fully integrated Facebook hotel reservations booking app; SocialBooker. SocialBooker allows for any hotel using any Central Reservations System (CRS), Internet Booking Engine (IBE), or Property Management System (PMS) to harness the power of Facebook’s Social Graph. Appnostic’s SocialBooker provides true social commerce, personalizing the hotel booking experience, while providing travelers a better way to socially interact and book a hotel.

SocialBooker is the hotel industry’s first reservation platform specifically optimized for Facebook’s Social Graph. The look and feel can be easily customized to complement a hotel’s existing branding and CRS connectivity. SocialBooker enables the hotel to harness the viral capabilities inside the Facebook network to maximize sales, build customer loyalty, and deliver improved customer service.

According to Appnostic CEO Brian Dass, “SocialBooker is a Facebook app that delivers a completely integrated booking solution, from room availability through payment transaction, all from within the Facebook environment. Furthermore, hotels can customize their unique booking paths to deliver a fully branded, immersive, and socially connected room-booking experience,” he explained

“We are very excited to have jointly launched a private label version of SocialBooker with the Roger Smith Hotel, a New York based hotel known for their proactive approach to Social Media.” Dass explained. Furthermore as consumer adoption for F-commerce continues to grow at a rapid pace, more and more hotel bookings will be conducted through Facebook. “Beginning with the Roger Smith Hotel, Appnostic is helping the hotel industry prepare for the social commerce revolution that is already having an impact on consumer travel.

John Birdsong, Roger Smith Hotel New Media Director says, “Customers are increasingly looking to engage with the hotel via Facebook. Each month over 500 million people on Facebook use an app or experience the Facebook social plugin on other websites. It’s becoming the must-have marketing platform for hotel managers. SocialBooker brings the first complete booking app solution to our Fan Page, and allows the Roger Smith Hotel to monetize our fan base, while opening up an entirely new sales channel.”

By becoming part of the Facebook eco-system, hotel property operators are able to access user profile data and gain insights through Facebook’s internal analytics. This experience is fully personalized including ‘Friend Recommendations, Wall posts, and “Like” button integration, all leveraging Facebook’s newsfeed technology to virally spread your special offers, promotions and packages.

Jeff Thomas, Appnostic’s EVP, Business Development stated that many hotels have expressed a strong interest in adopting the SocialBooker app. “We have active discussions underway with a large number of hotels and groups in North America and in Europe on utilizing SocialBooker as their preferred social media distribution platform.” Thomas continued, “These hotels recognize the importance of this valuable new distribution channel and understand that early adoption is crucial in gaining a competitive advantage on Facebook while defining a standard for social revenue management and distribution.”

Appnostic will be attending World Travel Market in London on November 7-10 and will be available to provide a demo to any interested hotel or group. Appnostic welcomes CRS, PMS and IBE providers to inquire about the PartnerNetwork™ program whereby SocialBooker can be ‘white label’ interfaced for their Clients. Please visit http://www.appnostic.com/partners/

Who Is Appnostic?

Appnostic is a leading social media developer offering an integrated suite of apps, tools and services specifically tailored for the needs of travel professionals. The company has launched the Appnostic SocialPromoter, a SaaS-based service that brings a simple drag-and-drop approach to Facebook tab publishing. SocialBooker is the company’s specialized hotel reservations app that provides secure, multi-currency in-Facebook transactions and ties into a property’s existing back-end reservations system. The company’s TweetAgent service is our content creation team dedicated to managing a hotel’s Twitter and Facebook Presence. Appnostic’s ProjectInteractive group provides a full range of interactive marketing services, including SEO/SEM, Facebook/LinkedIn/Google Ads, Facebook Fan Page design and management; email marketing, custom application development, and more. For more information, visit us at http://www.appnostic.com.

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Contact: Jeff Thomas

jeff@appnostic.com

+1 (239) 405-2013

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Appnostic General Press Release

FOR IMMEDIATE RELEASE

APPNOSTIC LAUNCHES SOCIAL MEDIA MARKETING SUITE

Company forms PartnerNetwork® to support growing demand for Social Media tools and services; Unveils SocialPromoter® Facebook™, Twitter™ project management and publishing platform, TweetAgent® creative content production studio, and ProjectInteractive® professional services group.

New York, NY, October 5, 2011 – Appnostic LLC, a social media technology and marketing services company, is rolling out an integrated suite of Facebook apps, tools and services to help businesses, small, medium and large, leverage social media’s potential. The company’s first SaaS-based offering, SocialPromoter, is an all-encompassing Facebook and Twitter management tool capable of scaling to accommodate multiple accounts, making it an ideal solution for agencies, franchises, and other industry-focused partners.

Appnostic’s SocialPromoter offers ‘Partners’ on any scale a complete web-based Facebook command center from which to update, monitor and manage their Facebook Wall activity and Twitter feed; create Tabs with simple drag-and-drop objects; create, schedule, and launch customized promotions/contests/coupons; and support numerous users and accounts with built-in project management, including approval and workflow. Appnostic’s ProjectInteractive division provides its PartnerNetwork with a full-range of professional services. For clients who want to realize the cost-savings and speed-to-market advantages, Appnostic provides management over Facebook, Google, Linkedin and other ad networks, as well as social media promotions and content development.

According to Brian Dass, Appnostic founder and CEO, the company is focused on building out its PartnerNetwork and channel sales strategy. “We are very excited to be launching our PartnerNetwork with innovative new products and services geared towards making social media more accessible and measurable than ever before,” explained Dass. “Our PartnerNetwork will receive a full range of support, including sales and training, collateral, email marketing campaigns, co-branded and white label opportunities, and technical support from multiple time zones and countries,” he added.

Appnostic will be partnering with companies that have multiple clients across key sectors in providing tools, sales collateral, sales training, marketing support, “How-To” seminars, workshops, and technical support to help them better manage their clients’ social media channels. Appnostic will also provide strategy and account management, content development and design services, Fan/Follower acquisition, social ads, and viral promotions that serve as the foundation of any social media program.

From social media management and Facebook applications, to content creation and account management, Appnostic is focusing its product development and account management expertise across key verticals, including: travel & hospitality, automotive, consumer products, entertainment, professional services and real estate. Appnostic’s SocialPromoter, TweetAgent, and ProjectInteractive are tailored to serve these markets.

“It’s this winning combination of being ‘specialized,’ having customizable social media technology, a multi-level strategy and marketing-focused services that can help companies to scale very quickly that makes Appnostic such a valuable partner to help in navigating the new social media landscape,” said Dass.

About Appnostic LLC

With headquarters in Manhattan and offices in Prague and London, Appnostic is a global social media developer and marketing company. The company’s SocialPromoter is an integrated Facebook management and Tab creation suite. TweetAgent serves as Appnostic’s content creation team dedicated to managing clients Twitter and Facebook presence. And ProjectInteractive provides a full range of professional services, including SEO/SEM, Facebook/Google/Linkedin Ads, Facebook Fan Page design and management, Mobile web and application development, email marketing, custom application development, and more, all designed to extend our partners’ marketing and social media development offerings. For more information, visit the Appnostic web site at http://www.appnostic.com.

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Contact: Brian Dass

Appnostic, Founder & CEO

1-866-279-8257

info@appnostic.com

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Appnostic Travel and Hospitality Press Release

FOR IMMEDIATE RELEASE

APPNOSTIC LAUNCHES SOCIAL MEDIA MARKETING SUITE

TAILORED FOR HOTEL AND MULTI-PROPERTY OPERATORS

Company forms Travel Partner Network® to support growing demand for Social Media tools and services within Travel and Hospitality sector; Unveils SocialPromoter® Facebook™, Twitter™ project management and publishing platform, TweetAgent® creative content production studio, and ProjectInteractive® professional services group.

New York, NY, October 5, 2011 – Appnostic LLC, a social media technology and marketing services company, is rolling out an integrated suite of Facebook apps, tools and services to help Travel and Hospitality companies leverage social media’s potential. The company’s first SaaS-based offering, SocialPromoter, is an all-encompassing project management tool for Facebook and Twitter capable of scaling to accommodate multiple accounts, making it an ideal solution for agencies, hotel operators, franchises, and other multi-property managers.

Appnostic’s SocialPromoter offers property managers on any scale a complete web-based Facebook command center from which to update, monitor and manage their Facebook Wall activity and Twitter feed; create Tabs with simple drag-and-drop objects; create, schedule, and launch customized promotions/contests/coupons; and support numerous users and accounts with built-in project management, including approval and workflow. Appnostic’s ProjectInteractive division provides its Travel PartnerNetwork with a full-range of professional services. For clients who want to realize the cost-savings and speed-to-market advantages, Appnostic provides management over Facebook, Google, LinkedIn and other ad networks, as well as social media promotions and content development.

According to Brian Dass, Appnostic founder and CEO, the company is focused on building out its Travel PartnerNetwork and channel sales strategy. “We are very excited to be launching our Travel PartnerNetwork with innovative new products and services geared towards making social media more accessible and measurable than ever before,” explained Dass. “Our Travel PartnerNetwork will receive a full range of support, including sales and training, collateral, email marketing campaigns, co-branded and white label opportunities, and technical support from multiple time zones and countries,” he added.

Appnostic will be partnering with travel-related companies that have single or multiple properties by providing tools, sales collateral, sales training, marketing support, “How-To” seminars, workshops, and technical support to help them better manage their clients’ social media channels. Appnostic will also provide strategy and account management, content development and design services, Fan/Follower acquisition, social ads, and viral promotions that serve as the foundation of any social media program.

From social media management and Facebook applications, to content creation and account management, Appnostic is focusing its product development and account management expertise to directly service the Travel and Hospitality sectors. Appnostic’s SocialPromoter, TweetAgent, and ProjectInteractive are custom tailored to serve these markets.

“It’s this winning combination of being ‘specialized,’ having customizable social media technology, a multi-level strategy and marketing-focused services that can help travel & hospitality related companies to scale very quickly that makes Appnostic such a valuable partner to help companies navigate the new social media landscape,” said Dass.

About Appnostic LLC

# # #

Contact: Jeff Thomas

Appnostic, EVP of Business Development

1-866-279-8257

info@appnostic.com